Moneynista - LA Visitors

SMB Visitors - Moneynista

renters who clicked through from a renewal intent request email from HubSpot

Renewal Intent Request Email Clickers

Audience | Paid Ads | LinkedIn | TG vs Status Quo Ads | Property Management & Leasing

Visitors from Google Adwords that searched "lease guarantee" related keywords

Audience | Google Ads | Non-Brand - Lease Guarantee Keywords

Audience | Paid Ads | LinkedIn | Product Marketing Ads | Property Management & Leasing | Renter Fraud V2

Test Policy Renewal Visitors

SMB Website Visitors

Audience | Generic | Visitors from Boston

Audience | Generic | Visitors from Oregon

Audience | Generic | Visitors from Arizona

Audience | Generic | Visitors from Colorado

Audience | Generic | Visitors from Florida

Audience | Generic | Visitors from San Diego

Audience | Partner | AMA - May 2025 | Increase Occupancy | Change LP headline to Arizona

Audience | Partner | FAA - May 2025 | Increase Occupancy | Change LP headline to Florida

Audience | Generic | Visitors from Los Angeles

Audience | Paid Ads | LinkedIn | Product Marketing Ads | Property Management & Leasing | Renter Fraud V3

Audience | Paid Ads | LinkedIn | Product Marketing Ads | Property Management & Leasing | Renter Fraud V1

Audience | Paid Ads | LinkedIn | Product Marketing Ads | Property Management & Leasing | Bad debt V3

Audience | Paid Ads | LinkedIn | Product Marketing Ads | Property Management & Leasing | Bad debt V2

Audience | Paid Ads | LinkedIn | Product Marketing Ads | Property Management & Leasing | Bad debt V1

Audience | Paid Ads | LinkedIn | Product Marketing Ads | Property Management & Leasing | Increase Occupancy V3

Audience | Paid Ads | LinkedIn | Product Marketing Ads | Property Management & Leasing | Increase Occupancy V2

Audience | Paid Ads | LinkedIn | Product Marketing Ads | Property Management & Leasing | Increase Occupancy V1 

Audience | Paid Ads | LinkedIn | TG vs Status Quo Ads | Finance & Ops

Audience | Paid Ads | LinkedIn | Product Marketing Ads | Property Management & Leasing | Lease up V3

Audience | Paid Ads | LinkedIn | Product Marketing Ads | Property Management & Leasing | Lease up V1

Audience | Paid Ads | LinkedIn | Product Marketing Ads | Property Management & Leasing | Lease up V2

Audience | Paid Ads | LinkedIn | Product Marketing Ads | Finance & Ops

Audience | Paid Ads | LinkedIn | Product Marketing Ads | Property Management & Leasing

Audience | Generic | Visitors from Pacific NW/Washington State

Audience | Generic | Visitors from Chicago

Audience | Generic | Visitors from Philadelphia

Audience | Generic | Visitors from SF

Audience | Generic | Visitors from NYC

Audience | Paid Ads | Google Ads | Visitors from DMV Area

Audience | Paid Ads | Google Ads | Visitors from Fort Lauderdale

Audience | Paid Ads | Google Ads | Visitors from Miami

Audience | Paid Ads | Google Ads | Visitors from Atlanta

Audience | Paid Ads | Google Ads | Visitors from Chicago

Audience | Paid Ads | Google Ads | Visitors from Houston TX

Audience | Paid Ads | Google Ads | Visitors from Dallas TX

Audience | Paid Ads | Google Ads | Visitors from NYC

Audience | Paid Ads | Google Ads | Visitors from Los Angeles

Audience | Paid Ads | Google Ads | Visitors from SF

Audience | Paid Ads | Google Ads | Visitors from Austin TX

A/B Test - Policy Renewal Form

The dynamic form asking for more information upfront could lead to higher conversion 

A/B Test - Policy Renewal No

Experiment | Paid Ads | LinkedIn | TG vs Status Quo Ads | Lease Ups | Change Bullet Points

Experiment | Paid Ads | LinkedIn | TG vs Status Quo Ads | Reduce Bad Debt | Change Bullet Points

Experiment | Paid Ads | LinkedIn | TG vs Status Quo Ads | Increase Occupancy | Change Bullet Points

Personalization | Paid Ads | LinkedIn | Product Marketing Ads | Lease Up | Change LP headline from V2 ad

Headline gets to Lease Guarantee if they come from a "lease guarantee" related keyword.

Personalization | Paid Ads | Google Adwords | Non-Brand | Headline change based on keyword (Lease Guarantee)

Headline gets to Lease Guarantee if they come from a "landlord" related keyword.

Personalization | Paid Ads | Google Adwords | Non-Brand | Headline change based on keyword (Landlord Insurance)

Personalization | Geo | Bad Debt | Change image to Boston

Personalization | Geo | Lease Up | Change image to Boston

Personalization | Geo | Bad Debt | Change image to Colorado

Personalization | Geo | Lease Up | Change image to Oregon

Personalization | Geo | Bad Debt | Change image to Oregon

Personalization | Geo | Lease Up | Change image to Colorado

Personalization | Geo | Lease Up | Change image to Florida

Personalization | Geo | Bad Debt | Change image to Florida

Personalization | Geo | Bad Debt | Change image to San Diego

Personalization | Geo | Lease Up | Change image to San Diego

Personalization | Partner | AMA - May 2025 | Increase Occupancy | Change LP headline to Arizona

Personalization | Geo | Lease Up | Change image to Chicago

Personalization | Geo | Lease Up | Change image to LA

Personalization | Geo | Bad Debt | Change image to Philadelphia

Personalization | Geo | Bad Debt | Change image to Washington State

Personalization | Geo | Bad Debt | Change image to Chicago

Personalization | Geo | Bad Debt | Change image to Los Angeles

Personalization | Geo | Bad Debt | Change image to SF

Personalization | Geo | Bad Debt | Change image to NYC

Personalization | Geo | Lease Up | Change image to Pacific Northwest (Washington)

Personalization | Geo | Lease Up | Change image to Philadelphia

Personalization | Geo | Lease Up | Change image to SF

Personalization | Geo | Lease Up | Change image to NYC

V3 ad: Requalify applicants. Reverse bad debt.

Personalization | Paid Ads | LinkedIn | Product Marketing Ads | Bad Debt | Change LP headline from V3 ad

V2 ad: Give more renters the keys (and bad debt the boot)

Personalization | Paid Ads | LinkedIn | Product Marketing Ads | Bad Debt | Change LP headline from V2 ad

Personalization | Paid Ads | LinkedIn | Product Marketing Ads | Bad Debt | Change LP headline from V1 ad

Personalization | Paid Ads | LinkedIn | Product Marketing Ads | Lease Up | Change LP headline from V3 ad

V1 Ad: Lease-ups: Fill your property up to 50% faster

Personalization | Paid Ads | LinkedIn | Product Marketing Ads | Lease Up | Change LP headline from V1 ad

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