Finding tenants isn't always easy. And neither is increasing profits from renting your properties. Add to that the stress of managing multiple properties. Yes, all of this can be daunting, but it can work out if you use good property management marketing techniques. These techniques will help you increase occupancy and your NOI (net operating income). So, if that's what you're looking for, we're here to help you out!
7 Property Management Marketing Ideas to Skyrocket Your Rental Property Business
1. Utilize SEO
You may have done everything right with your rental property business. However, it's of no use if people aren't aware of your business. This is where Search Engine Optimization (SEO) comes to the rescue! SEO is one of the most effective property management marketing techniques. It is a process of boosting your website's online presence to enhance its rankings in search engines like Google. Not only that, but when your site ranks high, conversions and revenue have a tendency to increase too.
But how do you optimize your website?
Start by adding keywords to your homepage. Then, add secondary keywords to the rest of the web pages.
Typically, each web page should have 1-3% of its total word count be keywords.
Don't forget your metadata. It should include a meta title and meta description along with keywords in them. The meta title is the text that appears on search engine result pages and browser tabs to indicate a web page's topic. Meta description gives a quick summary of a web page and is displayed on a search engine results page as part of the search snippet.
2. Create a quality website
A can attract potential renters and make you money. So, don't hesitate to spend a little on creating one for your business. A quality website creates a wonderful first impression for people. It also helps them learn more about your property. Here are certain things to keep in mind while creating your website:
Provide high-quality photos and virtual tours.
Make your contact details easily noticeable on the website or have a clear 'Contact Us' section.
Make sure your website is easy to access, mobile-friendly and quick to load.
Include an FAQ page to answer questions not already covered on the website.
Try to stand out in ways like listing your amenities, pet policies, features like pools, etc.
Include social media links to bring viewers to your social media pages (and encourage them to share your content).
3. Create a content marketing plan
Just having content for your website or social media pages isn't enough. Yes, producing quality content is a must, but you also have to make sure your target audience actually sees it. So, having a is the way to go if you want to get the best results out of your content. Here are some ideas of the content you'll want to add to your property management marketing plan:
Connect your content to a CTA (call-to-action).
Use your content to keep potential clients up to date on local real estate market trends.
You can then use social media to promote your material. This helps to brand your property management company as an industry authority.
To rank higher on search engines, make sure your content is built with SEO in mind.
Consider being part of real estate blogging communities
The bottom line is, don't overlook the marketing component of your content marketing.
4. Property management ads
You need traffic to generate leads and increase NOI. Paid ads on the internet are the quickest and most effective way to do just that. All you have to do is pay a certain amount for platforms like Google and Facebook to run your property management ads. This is a great way for you to put out ads for your rental property apart from the traditional flyers and print ads. When you go digital for your property management ads, you save money and get amazing results, too. A single online advertisement has the ability to reach customers all over the world. This means that online advertising allows small businesses to expand beyond their local market. Also, small businesses can set spending limits on ads in online platforms, allowing them to spend precisely according to their budget.
5. Social media
These days, almost everyone is on social media, making it a great place for property management marketing. Using social media is one of the best ways to promote your brand and increase your visibility. Use popular platforms like LinkedIn, Facebook, Instagram, etc., as places for your property management ads to build better relationships with your customers.
Having a good social media marketing plan is cost-effective and can garner impressive results for getting new clients. It can also improve your rankings online. Here are some effective strategies:
Collaborate with influencers for a virtual walkthrough of your property. Yes, this can be costly, but on the upside, your property is likely to be viewed by thousands of people.
Create social media events and invite prospective tenants to community engagement activities. This will not only excite potential renters about your property, but it will also allow your present tenants to vet their potential neighbors.
Connect with other enterprises on social media to broaden your reach and show prospective renters local attractions.
6. Preventive property maintenance checklist
Has sudden maintenance work ever taken you by surprise? Random maintenance requests can be inconvenient, unpredictable, and sometimes create cracks in your relationship with your tenants if you take the wrong approach. So how do you avoid such a situation? Conduct preventive maintenance regularly. When you follow a property maintenance checklist every year, there are fewer chances of maintenance requests from tenants later on. Why is it important? Because when you foster a good relationship with your current renters, it gets easier to get new ones. Take a look at this property maintenance checklist and get started with your maintenance work.
Fix cracks in ceiling or wall
Repair water damage and leaks
Replace filters in air conditioners
Check smoke detectors
7. Business listings and Google My Business
It's good to have a Google My Business profile to help you get ranked in your local area. This is a very important part of your property management marketing. Your Google My Business profile should include important info like business name, contact details, location, etc.
You can then go on to build business listings on other websites like Cozy, Rentometer, etc. While it is important to create business listings on as many quality websites as possible, it's highly recommended to first list your business on websites with a dedicated . Make sure your company information is correct and updated. This will help your local SEO become more effective.
Pay attention to customer reviews too. Having good reviews on your Google My Business listing can be a boon for generating leads. People put a lot of faith in online reviews. If you have a good relationship with your tenants, encourage them to post a good review about your services too. These positive reviews will help you grow your business in the long run.
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